MonaVie's
premier açai blends are products with a purpose.
From powerful antioxidant support to joint and
heart health, each formula delivers key
nutrients to help you maintain a healthy and
active lifestyle!
While the specific Internet
marketing services and techniques we use vary by
campaign, we always employ a common three step
approach: Analyze, Implement and Follow-up.
I. Research and Analysis
If you go to the doctor to get treated for a
condition and the doctor tells you a simple
operation will fix everything before he even
diagnoses the condition, would you go through
with the operation? Of course not. Surprising,
most webmasters, website managers and business
owners do exactly that when they sign up for a,
albeit expensive, "Cookie Cutter", one-size-fits
all website optimization service. The Internet
is a dynamic and ever changing landscape of
technology, competitors and consumers. Search
engines regularly change their indexing
algorithms, directories change their listing
criteria, competition is always trying to squash
you and consumer demographics and trends change.
Before we execute any campaign or search engine
optimization service we thoroughly review and
match our client's goals with their resources
and capabilities, carefully analyzing the
current online landscape for their target market
and develop a comprehensive search engine
marketing strategy designed to help them
accomplish their goals.
II. Implementation
Implementation of an organization based search
engine marketing campaign is an extension of a
sound strategy that builds from the research and
analysis process. We offer five fulfillment
services: Search Engine Optimization, Link
Popularity Building, Content Development,
Strategic Website Design and Pay-Per-Click
Management.
Search Engine Optimization
Search Engine Promotion/Optimization (SE0)
world, there are two basic types of search
engines: Directory-based and Spider-based.
Directory-based search engines are human
compiled. That is, websites submitted for
inclusion in "directories" are reviewed by a
human editor who ensures submissions meet
quality requirements and directory criteria.
Algorithm based search engines, such as Google,
Yahoo, MSN and AltaVista, do not use human
editors. These engines use complex spiders that
scour the Internet looking for websites that
meet their indexing criteria. How well a website
meets these criteria will determine whether or
not the website is indexed in the search engine
and how high it will appear in search results.
While getting your site listed may seem simple,
don't be fooled. Everyday millions of websites
are submitted for inclusion in directory-based
and algorithm-based search engines. Only well
designed and optimized websites are included,
and only the best every make it into the top 10
ranking for keywords of any importance. Every
one of our directory-based and spider-based
Search Engine Optimization campaigns is
customized to suit the competitive nature of the
web "space" you desire to occupy while
considering the technical and practical issues
associated with your website.
Our search engine optimization solutions are
designed take your website (or websites) to the
top of the major search engines. We rely on the
latest search engine placement techniques
including optimizing both on-page and off-page
factors. (We also rely on years of experience).
On-page optimization consists of all variables
on your actual website pages. These variables
include: keyword density, meta-tags, internal
link structure, etc. Your website code and
content will be tweaked so that your site will
be as "search engine friendly" as possible.
Search engine friendly simply means the search
engines will be able to easily crawl your site
and recognize the intent and purpose and rank it
accordingly.
Off-page optimization consists of all variables
that exist outside of your website. Off-page
optimization includes link popularity. We
specialize in creating targeted link popularity
campaigns. Our goal is to get your website
connected with your industry and raise your
search engine rankings at the same time. The
result is targeted traffic from both related
authority sites and the search engines.
Once we’ve optimized your website we can teach
you how to build an effective link popularity
campaign or you can have us do it for you.
Link Popularity Building
Link popularity is the term used to indicate how
many other web pages link to your website (or
pages within your website). This includes pages
linking from within your own site as well as
from pages on other sites. Most search engines
measure the link popularity of an individual web
page as opposed to your entire web site. Often
times you hear people talk about the link
popularity of a site and this tends to lead to
confusion about what it is and how it is
actually measured. The most popular search
engines, including Google and Yahoo, have built
in indicators on their tool bars that will give
you a visual indication of the link popularity
of a page.
The importance of link popularity to your
website's overall visibility in natural search
results we estimate at about 30% of all factors
affecting your keyword rankings. This percentage
varies according to the particular search
engine's emphasis on link popularity. The value
of link popularity as a part of your overall
optimization strategy and resources must be
dedicated to building link popularity if you
wish to have a success SEO campaign.
Our link popularity building campaign can help
you obtain incoming links from high-quality
sites, which complement your business. Not only
will this increase your popularity in
algorithm-based search engines but it will also
drive valuable traffic to your site.
Content Development
To successfully rank highly in the natural
results of search engines, the words on your Web
pages should never be an afterthought but a
major investment in your search engine
optimization campaign. After your keyword
research, writing search-engine-friendly copy
should be the very next step in your
optimization campaign. For non-competitive
keyword phrases, the writing on the page alone
can often get you great search engine rankings
without any other special coding or alteration
of your meta tags.
Compelling copy (and content) is also an
essential part of creating an attractive website
that will support your link popularity building
campaign. Website owners and webmasters like
linking to attractive, authoritative and
informative websites. If you think about it,
this makes a lot of sense. People link to good
sites, not bad ones. We also have the experience
to help you design your site in such a way that
other website will naturally link to yours.
Strategic Website Design
We create sites that look clean, crisp, credible
and stylish; but more importantly, we build
sites that are useful to visitors and extremely
friendly to search engines. Most web design
firms have talented artists and designers, but
lack the search engine expertise and backend
development it takes to get maximum visitors and
conversion. Without experience and correct
knowledge, a site can look great but generate
little traffic or revenue.
Pay-per-click Management
While not essential to a successful natural
search engine marketing campaign, pay-per-click
(PPC) advertising in top search engines can be
useful.
III. Follow Up
Effective website promotion is not a one time
proposition. Even with proper web site
optimization and search engine submission it may
take additional work to get your website listed
on top search engines, in the proper search
category, with high keyword rankings.
Additionally, with the rules of the game
changing regularly there is no guarantee that
once your site gets listed that it will stay
listed. In fact, without continual monitoring
and work many websites lose their search engine
rankings. Our Internet marketing solutions focus
on long-term results ensuring that your business
website succeeds today, tomorrow and into the
future.
It is not easy to set up and manage a highly
successful Internet marketing campaign. Many
companies fail because they do not have the
knowledge base, experience, and expertise. We
are willing to put our expertise and knowledge
base into making your Internet marketing
campaign a success. To discuss with one of our
consultants ideas and strategies for your
company's online marketing campaign contact us
today.
